SensoMetrics - The Sensory Research Company

EVERYTHING we know about the world is transduced through our senses.

In the world of consumer products, the product experience is a sensory experience.  Visual appeal, sound, aroma, taste, flavour, texture, feel - these determine product success.  Advertising and image-building entice consumers to try;  a good product experience ensures they continue to buy.

How can we measure the product experience?

The product experience is critical and demands rigorous measurement.

This is the domain of SensoMetrics.  Using our 30+ years of experience in sensory evaluation and psychophysics, we are able to measure the product experience more precisely than ever before.  We can actually identify the factors in product acceptance.