SensoMetrics aspires to
the highest levels of
client service
We approach every assignment individually, on its own merits, and apply the most effective and appropriate research strategy.
SensoMetrics utilises the most appropriate methodology or combination of methodologies for the purpose: Central Location Tests (CLT), Home Use Tests (HUT), unbranded (blind), and branded tests. SensoMetrics maintains its own consumer database, managed by custom-built software that allows extremely efficient screening and selection of the right respondents. Additionally, profile data-filters ensure respondents attendance records are managed so as to preclude consumer abuse of the system.
Rationale of the research varies, but it may be distilled to three main applications:
Concept/Brand/Advertising Research
A product cannot succeed, cannot get off the ground, without sufficient conceptual appeal; there must be a compelling reason for the consumer to try it. SensoMetrics measures appeal of the concept just as precisely as the appeal of the product itself.
Packaging Research
Typically, the packaging is the consumer's first tangible encounter with a product. Small differences in packaging design - size, shape, colour, graphics - can have a major influence on product appeal.
-
Pack and label acceptability
-
Packaging optimisation
-
Category audit
-
Usability/functionality testing
-
Packaging suitability to product
-
Packaging suitability to brand
Product Research
This is the core capability of SensoMetrics: the precise measurement of the product experience.
-
Product acceptability/Product optimisation
-
New product development
-
Preference testing
-
Usability/functionalilty testing
-
Experimental design studies
-
Price benchmarking
....and many other facets of the product experience.
Success in FMCG - which translates to repeat purchase - rests upon integration of these three dimensions; they must be consistent and consonant with one another. When this occurs, remarkable synergism can ensue.