Sensometrics - News & Articles

	News & Articles
	News & Articles The SensoGram is a regular newsletter written by senior SensoMetrics researchers dealing with various aspects of sensory research.

	SensoGram 10: The Sensometrics Sequential

	SensoGram 8: 'Concept Capture'

	SensoGram 7: SensoMetrics: The Measure Of Success

	SensoGram 32: "Too Good For Words" Part 1: The Challenge

	SensoGram 31: Sensory Segmentation: Is One Man's Meat Really Another Man's Poison?

	SensoGram 30: Scales Of Justice: Measurement in Sensory Evaluation

	SensoGram 26: Did You Get Your Pleasure Quota Today?

	SensoGram 29: It's the Product Experience! (A Postscript to 'Stone Soup')

	SensoGram 28: Sensographics

	SensoGram 27: The Package and The Cereal

	SensoGram 25: The Holy Grail of Marketing

	Sensogram 24: Sensory Limits to Market Penetration

	SensoGram 23: The Bliss Point Factor ... Now and Always

	SensoGram 22: A Sensory Smorgasbord!

	SensoGram 21: The Class Of '94: Room For Impovement!

	SensoGram 20: The Spurious Paired-Comparison Test

	SensoGram 19: To Build a Project Image

	SensoGram 18: Research is More Than Data Collection

	SensoGram 17: Product Choice and The Bliss Point Factor

	SensoGram 16: It's all in the Metric

	SensoGram 15: Are You Adding (+) or Subtracting (-) Value?

	SensoGram 14: Housebrands & Generics: How Good is Too Good?

	SensoGram 13: Imagery vs Sensory IS Style vs Substance

	SensoGram 12: 'Consumer Driven': What Does it Really Mean?

	SensoGram 11: Consumer Quality Control

	SensoGram 6: Making Food Exporting More Palatable

	SensoGram 5: Get Your Product Right... It's Worth It!

	SensoGram 4: What Consumers Say They Want ... vs. What They Really Want

	Sensogram 3: Getting That Product Right On Target

	SensoGram 1: You Can't Drink an Image

	SensoGram 2: When Counting Heads Is Not Enough