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Privacy Policy

The privacy of our panel of respondent testers and survey respondents is extremely important to SensoMetrics.

We have at all times regarded privacy as a serious matter on which the goodwill of the company depends and adhere strictly to the National Privacy Principles.

This statement sets out our policies with regard to personal information that is provided to us as a result of our survey and testing panel work.

The types of information we collect

The kind of information we collect generally includes your name, address telephone numbers and date of birth. We may also collect information regarding the use of certain products, allergies you may have and products you may not want to test for us.

We do not collect information that does not have a direct relevance to your selection and invitation to join our testing panel or take part in a testing session.

How we collect information

We collect information through telephone surveys, face-to-face interviews and self-report questionnaires with members of testing panel.

We do not purchase or collect identified personal information in any other manner.

How we store information

We store personal information in very secure computer storage facilities and some paper based files. Electronic access is guarded by "firewalls" which prevent intentional or accidental access. Direct access to the system is limited to a small number of qualified staff that has personally signed commitments to the company’s Privacy regulations.

The central reason for the storage of personal information is for recruitment to our tasting sessions or panels. When individual people leave the panel or express the intention not to join, all their personal information is de-identified to ensure their continued privacy.

How you can access your own personal information

We have set up procedures by which we make the access to your own personal information as simple as possible. You may feel the need to check its accuracy or to establish that it is kept under secure conditions.

You would need to make arrangements to call at our office situated at the address below. A personal visit is necessary, as we obviously have to ensure your identity. You will be provided with a copy of all information that we hold that can be identified with your name and address.

If at any time you wish to remove or have destroyed any information that we may hold in regard to you or your household, it is simply a matter of a call to the Privacy Officer. Providing we can establish your identity, any information that we hold in regard to yourself or your household can be destroyed or removed within 24 hours at your request.

The transfer of information outside of SensoMetrics

Our clients have no access to (and no interest in accessing), your personal information. The information we pass to them is in the form of aggregated statistics and is totally de-identified, that is, it cannot be linked back any individual person.

We do not pass on, sell or grant access to any personal information whatsoever.

Contacting Us

If you have any questions about this policy or any related issues, please e-mail us at service@sensometrics.com or phone
02 9438 4111 and ask for the Privacy Officer. You can also write to:

The Privacy Officer
SensoMetrics Pty Ltd
39 Albany Street
CROWS NEST NSW 2065


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Copyright © 2007 SensoMetrics | Privacy Policy
Contact: Sydney +61 2 9438 4111 | info@sensometrics.com