Services

SENSOMETRICS aspires to the highest levels of client service, we approach every assignment individually, on its own merits, and apply the most effective and appropriate research strategy.

SensoMetrics utilises the most appropriate methodology or combination of methodologies for the purpose: Central Location Tests (CLT), Home Use Tests (HUT), unbranded (blind), and branded tests.  SensoMetrics maintains its own consumer database and can thus offer specialist respondent recruitment of user segments - whether this be for a large home use test or a sensory focus group.

While the rationale of the research will vary, it may nonetheless be distilled to three main applications:

Concept/brand/advertising research

A product cannot succeed, cannot get off the ground, without sufficient conceptual appeal; there must be a compelling reason for the consumer to try it.  In recognising this aspect of the total product experience, SensoMetrics measures appeal of the concept just as precisely as the appeal of the product itself.

• Concept acceptability
• Concept screening
• Brand perceptions
• Brand imagery
• TV and print advertisment evaluations

Packaging research

Typically, the packaging is the consumer's first tangible encounter with a product.  Small differences in packaging design - size, shape, colour, graphics - can have a major influence on product appeal, more than even designers would realise.

• Pack and label acceptability
• Packaging optimisation
• Category audit
• Usability/functionality testing
• Packaging suitability to product
• Packaging suitability to brand

Product research

This is the core capability of SensoMetrics: consumer reaction to all facets of the product experience is measured, and measured precisely.  SensoMetrics has researched virtually every category in FMCG.

• Product acceptability
• Product optimisation
• Process optimisation
• New product development
• Category audit
• Product matching
• Preference testing
• Quality control tolerances
• Market segmentation
• Usability/functionalilty testing
• Experimental design studies
• Ad claims substantiation
• Product stability and shelf life studies
• Price benchmarking
• Brand perceptions
• Tracking of product performance over time
• Research with children

Success in FMCG - which translates to repeat purchase - rests upon alignment of these three dimensions; they must be consistent and consonant with one another.  When this occurs, remarkable synergism can ensue.